Bright Cellars offers a tailored wine experience powered by fantastic concierge service and algorithms that get smarter the more you rate your wines and participate in the club. Founded by two MIT graduates in 2013, Bright Cellars began with two specific goals: to provide a personalized wine delivery service to every member and to help members learn which wines they like the best. But it’s not just about fancy algorithms; Bright Cellars also partners with in-house sommeliers to rate the best wines they come across, so you can be confident you’re receiving quality options.